Kool-Aid Jammers


Package Redesign


This project called for the redesign of an existing package solution, both outer and inner components. The final solution should effectively target the market audience within the existing branding.

I chose Kool-Aid Jammers because it is a popular beverage for children’s lunches and the existing packaging doesn’t stand out on the shelf.


Process


Thumbnail sketches

Visual research mood board

Market research competitive analysis